The L.E.A.D Elite Standard

L.E.A.D Elite Basketball is a development-focused training program dedicated to helping young athletes grow their skills, confidence, and understanding of the game. Our mission is simple: build complete players, not just game participants.

L.E.A.D stands for Learn, Evolve, Achieve, Dominate, and that mindset shapes everything we do. We emphasize strong fundamentals, basketball IQ, conditioning, discipline, and mental toughness so athletes improve in ways that actually show up on the court.

Unlike programs that focus only on playing games, L.E.A.D Elite prioritizes player development first. Every practice is structured, intentional, and designed to push athletes to grow week after week. We believe confidence comes from preparation, and preparation creates performance.

Our goal is to create an environment where athletes are challenged, supported, and held accountable — building not only better basketball players, but stronger, more disciplined individuals.

At L.E.A.D Elite, development isn’t optional. It’s the standard.

Dark background with a glow-in-the-dark Nike Elite basketball.

Meet Your Coach

Portrait of a woman with long black hair, wearing a black turtleneck and gold jewelry, smiling lightly against a dark textured background.

TIFANI KERRISON

Founder & CEO

Coach Kerrison is a dedicated educator, mentor, and basketball trainer with experience developing athletes from youth to the college level. A former college and semi-professional player, she brings firsthand knowledge of what it takes to compete, perform under pressure, and elevate your game to the next level.

With a background in psychology and a master’s degree in addiction studies, Coach Kerrison understands that elite performance is just as mental and emotional as it is physical. Her approach goes beyond drills. She teaches athletes how to think the game, stay composed, build confidence, and develop discipline that carries over into life.

She has coached youth and middle school athletes to success, including leading a middle school team to an undefeated championship season, while also coaching at the collegiate level. Her training focuses on strong fundamentals, basketball IQ, conditioning, and high-level decision-making.

As a teacher and athletic director, she brings structure, accountability, and clear communication to every session. Athletes are challenged, supported, and held to a high standard in an environment built for growth.

At L.E.A.D Elite, her mission is simple: help athletes Learn, Evolve, Achieve, and Dominate — on the court and beyond.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!